This is not just from a "me" perspective, either. What happens when Varian doesn’t make a profit? People get laid off. Everyone suffers.
"Profit is the residual benefit of a job well done."
The emphasis is on the "well done" part. "Profit" is just the "residual benefit". So we’re going to do this job as well as we can. If we do it well enough, the profit will take care of itself.
While we’re on the subject of profit, here’s a different slant on the whole idea. I was amazed when our world class architect, Richard Griffin, broke these numbers down for me. Maybe they’ll surprise you, too.
Including Pavilion Beach, which will have guaranteed public access 24/7/365, the public areas of the BirdsEye development - view corridors, walkways, retail areas, the Mercato (public function space), and the Piazza (public access to Pavilion Beach) - make up 66% of the development’s total area. We’ll be paying for 100% of the project with 33% of the space.
And that’s why the residential component of this project is so important. On this island, in this market, commercial space won’t pay for itself. The cost of building a commercial structure is greater than we can sell or rent it for. So why not do all residential, as it would conceivably be the
most secure and profitable option?
Because our commitment is to do the job well and we believe industrial/commercial/residential diversity spawns sustainability. BirdsEye has the potential to be a multi-purpose facility that synergistically contributes increased employment and tax base. We see BirdsEye to be a balancing of combined energies where people will want to live, work, and play - truly a living community!
Mac Bell & the BirdsEye Team |